Starting & Running Your Own Horse Business, 2nd Edition

Author:  Mary Ashby McDonald 

Turn your passion for horses into a successful business. Full of proven techniques to help you maximize profits and minimize headaches, this practical guide shows you how to create a viable business plan, identify marketing opportunities, and efficiently maintain your facilities. With savvy tips on reducing veterinary and feed costs, you’ll learn how to make your operation self-sufficient and keep it financially sustainable. Whether you run a boarding stable or a riding camp, you’re sure to find the information you need to keep your business running smoothly.

Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.

Learn How To:

• Create a business plan that puts your existing horses and facilities to work
• Manage your time, your money, and your employees
• Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability
• Operate an exciting variety of horse ventures from camps to carriage services
• Develop an appealing name, logo, and icon for your business
• Identify the best marketing and advertising opportunities
• Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications
• Reduce vet bills: implement sound preventative strategies and do your own vaccinating and deworming
• Save on feed costs

Paperback: 224 pages

Size: 8.55 x 10.85 inches